BRAND IDENTITY DESIGN
UMBIREX
The Umbirex brand was created when the founder, an investment banker, arrived at work soaked from an unreliable umbrella. His moment of frustration sparked an idea: to create weather gear that married form and function, catering to professionals who needed style and utility without compromise.
The founder enlisted a team of designers and material engineers to craft durable, elegant wet-weather products inspired by timeless British tailoring and modern urban needs.
Umbirex launched with a single product: the Stick Model Umbrella, which led to the development of a full line, including compact umbrellas and raincoats.
Today, the brand remains committed to enhancing the commuting experience with high-quality, designed solutions that make rainy days something to anticipate, not dread.
Logo & Color
MESSAGING
PACKAGING
POSTERS
BILLBOARDS
REDEFINING MEN'S ACCESSORIES
Overall, a range of monochromatic colors worked extremely well as the backdrop to Umbirex’s caution cone orange and puddle blue umbrella lines, which were aimed specifically at a masculine audience. After research suggests that a whopping number of men refuse to carry umbrellas, the brand seeks to redefine what it means to be happy in the rain for everyone. Perhaps style and durability can be a surefire way to win them over.
WET WORKDAYS, PROFESSIONAL POISE
During the conceptual phase, the theory that men hated getting wet as much as women did, stood out. While certain pain points were specific to functionality, it was pretty challenging to learn how vibrant, solid-colored fabrics paired with things like khakis, slacks, and white button-ups. And how that was a selling point for men. Because Umbirex’s stick umbrella solved most of the functionality issues, it became clearer that the brand’s voicing and visual aspects were less about usage and more about the premium feel.
